8. Navigating Multi-Day Travel: Facebook Ads, DMCs, and Business Growth

In this episode, our host Mat Newton is joined by Steven Dillon, the founder, CEO, and head of Other Way Round Travel. Steven shares the story of how he transitioned from a corporate career in London to become a successful travel entrepreneur catering to solo travelers aged 25-45. From using Facebook ads to expand his customer base to the challenges and successes of working with destination management companies (DMCs), Steven provides valuable insights into the inner workings of his travel business. Join us as we delve into the strategies, lessons, and experiences that have shaped Steven's journey, and discover the keys to success in the multi-day travel industry.

00:00 Concept of starting a travel company from experience.

03:41 New demographic seeking non-traditional lifestyles and travel.

08:10 Acquired first customers through Facebook ads, transparency.

12:46 Facebook ads, plan, and patience are key.

15:41 Facebook ads need many eyeballs, not niche targeting.

19:44 Photographer for group trips: best investment. Capture casual moments, limit posed photos.

22:53 Use every advantage, use generic stock photos.

25:59 Independent travel is rewarding, DMCs help efficiency.

29:21 Researching efficiently and directly resulted in success.

31:16 Compare DMC quotes to find best value.

36:03 DMCs use freelance tour leaders; clients seek best.

36:38 Brief guides on brand, flexibility in itinerary.

39:56 Specs reviewed, prioritize popular places, maintain independence.

43:58 Structured trips, WhatsApp group for interaction.

47:38 Company realizes need for hotel contracting experience.